COMMONWEALTH BANK
EA utilised a combination of photography and CGI to create The Commonwealth Bank Time Vault for Sydney agency Imagination. Filming live action footage inside the bank's high security vault wasn't an option so we photographed the environment and recreated the setting in 3D. This process gave us the flexibility to extend the walls and expand the space. We filmed dry ice vapour in our EA studio (fun!) and incorporated this live element into the scene. Visit the Commonwealth Bank's facebook page for info on entering the competition for a chance to win two grand.
agency: Imagination
digital art director: David Clarke
print designer: Ram Castello
digital designer: Lee Nguyen
copywriter: AJ Tennant
digital producer: Anna Bay
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© Electric Art 2013




