KIT KAT CHUNKY 3

The Kit Kat Chunky 3 launch campaign required a unique combination of CGI, photography and model making to achieve a punchy and dynamic representation of this new confectionary. Working closely with both photographer and model maker, Electric Art combined these raw components in virtual space to create a CGI Kit Kat that was easily posed for print media, and easily animated for the accompanying TVC. The resulting animation is fast, dramatic - with a slightly grungy style. With an extreme perspective, saturated bold colour and a hyper-real look, the final TVC and Print executions easily satisfy the dramatic impact demanded by the brief.

agency: JWT Sydney
creative director: John Lam
photographer: Stephen Stewart @ The Kitchen
model maker: Rocket Models