QANTAS

Originally the art director thought photography may be the way to go on this brief. However, we were confident we could create realistic paper textures and obtain a photoreal result in 3D. The artwork for each boarding pass was created individually as they are all different. We did multiple tests to achieve a recognisable map of the world shape and to get the scale and depth correct.

agency: M&C Saatchi Sydney
art director: Peter Renigeris
art buyer: Di Williams