"Vector artwork for the New York, London and Sydney metropolitan train network was re-created in 3D as the earbud cord, and the earbud itself was modeled from orthographic reference supplied. Creating each scene for this campaign in 3D enabled us to be extremely flexible with the layout. At any stage it was possible to change the rotation of the earbuds, amount of wobble or length of a cord to the desired amount, then once rendered all the elements maintained consisted lighting and look without any additional compositing required." Rhys White - 3d artist

agency: Saatchi & Saatchi
art director: Eron Broughten
copywriter: Steve May
production: Jeremy De Villiers
awards: The London image was one of 17 winners in the Caxton awards 2008