TOYOTA USA
Electric Art joined forces with UK based typographer, iLoveDust, to realise Saatchi & Saatchi LA’s important brand repositioning campaign for Toyota in the US. 3D typography was constructed from various materials appropriate to the copy and the brand. We went on to create a moving model for the Dependability concept.
agency: Saatchi & Saatchi LA
art director: Joshua Gilman
typography: ilovedustUK
production: Cindy Rowe
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© Electric Art 2013