TOYOTA THERMO

"Working with UK based photographer Greg White, EA had to comp together the fire and ice testing facility to create print executions matching the TVC. The tunnel section around the car and the fire and ice blasters were set builds. These components plus hundreds of captures of flamethrower blasts (including a car being hit with the flamethrower) were all shot by Greg for reference and comping material. This process was repeated with a fire extinguisher for the ice blast / liquid nitrogen effect. Additional frosty ice texture was added to the car in post. The car was shot separately and lit to match the flaming smoky environment. Great source images led to a very striking final image" Inness - EA retoucher

EA was also commissioned to create an ipad ad based on the TVC. Users were encouraged to activate effects such as fire and ice and then interactively rub them away to reveal the hero car.

agency: Publicis Mojo Sydney
creative director: Micah Walker
art director: Dave Gibson
art buyer/producer : Alison Dunlop
photographer: Greg White
photography producer: M.A.P. Sydney