Frito-Lay - Off The Eaten Path
Compilation of the US Campaign
Hummus Crisps Animation
Chickpea Veggie Crisps Animation
Frito-Lay - Off The Eaten Path
EA were commissioned to create animations for six different snack food varieties for Frito-Lay's healthy offering, Off The Eaten Path, snacks for the curious. We used photogrammetry to create all the ingredients and products, also creating the CGI frames and packs for both animation and stills assets for the global launch. This was a massive project, requiring a laundry list of absolutely photo-real mouth watering renders, and the guys knocked it out of the park. We went on to create adaptations for the Canadian market, great to know that the campaign was so well received!
Agency: R/GA Austin
R/GA Associate Creative Director: Devin Brown
Creative Director: Kelli Hogsett
Senior Art Director: Miles Gilbert
Group Account Director: Megan Mills
Senior Content Producer: Laura Walters
Senior Producers: Danielle Feinman & Andrew Puzzuoli