Allens_SDW.jpg

nestlé allen's

agency: JWT Sydney
creative director: John Lam
agency producer: Graeme Mahn

For this campaign to reach the levels of visual excitement that it deserved, we needed to start with determining the best lighting direction to enhance the confectionery. Lollies look great when they are back lit to some degree as it amplifies their form, colour, saturation & taste appeal. We played around with particle systems to generate an energetic, random stream of confectionery that helps reinforce a sense of depth within the image. We also built a whole range of CGI  hero lollies as assets for the client.