agency: Mercer Bell
art director: Michael Nikotin

The brief was to create a safe inflated world that would match the warm, soft & safe feel of the end frame of the TVC. The base image was scanned from the film used in the TVC. The cars in the driveway were supplied by Animal Logic from the TVC models & further inflated at EA to be more obvious for the print image. EA photography helped capture components to build the inflated world. A challenging project due to the tight turnaround & base scan quality.