The brief was to create a safe inflated world that would match the warm, soft and safe feel of the endframe of the TVC. The base image was scanned from the film used in the TVC. The cars in the driveway were supplied by Animal Logic from the TVC models and further inflated at EA to be more obvious for the print image. EA photography helped capture components to build the inflated world, A challenging project due to the tight turnaround and base scan quality.
agency: Mercer Bell art director: Michael Nikotin
The brief was to create a safe inflated world that would match the warm, soft & safe feel of the end frame of the TVC. The base image was scanned from the film used in the TVC. The cars in the driveway were supplied by Animal Logic from the TVC models & further inflated at EA to be more obvious for the print image. EA photography helped capture components to build the inflated world. A challenging project due to the tight turnaround & base scan quality.
Electric Art is a Sydney based, globally recognised creative production specialist leading the way in Creative Retouching & 3D, Motion, Interactive & Augmented Reality.
Founded in 1993, over the years we've worked with some of the biggest brands, ad agencies & photographers around the world. With today’s proliferation of new image mediums & the shift to more web-based work & animation, we now find ourselves managing whole projects. We output assets spanning traditional print, web, animation & interactive. In short, we love to take on challenges & occupy brand new spaces.
In 2006, we introduced the tagline ‘Play god.’ which is still in use today & has become synonymous with EA & all that we represent. We have forged a unique culture focused on creating beautifully crafted, award winning work in a relaxed & fun environment.
Our campaigns have won many awards including gold, silver & bronze at Cannes, gold & silver at The New York Festivals, gold at the Clio Awards, silver at The John Caples International Awards, gold at Adfest as well as a swag of local AWARD awards. Our work has been selected to appear in Luerzer’s Archive, Communication Arts, American Photographer, Advanced Photoshop & in Luerzers 200 Best Digital Artists Worldwide 2013/2014 & 2015/2016.
We have a long history of working with US clients and are represented in The States by John Sharpe at Sharpe + Associates. www.sharpeonline.com
Electric Art | Level 3, 11-17 Buckingham Street, Surry Hills, NSW, 2010, Australia