bai

agency:  Gyro Chicago
creative director:  Andrew Mamott
art director:  John Paul Castaneda
senior copywriter:  Greg Fioretti
account supervisor:  Amanda Schuneman
photography:  Stock

Gyro Chicago approached EA to create a campaign for financial services association, BAI. We needed to depict the concepts "rewire your thinking" & "reimagine retail banking".  The icons & typography were created by our CGI department & then physically animated to create a realistic & natural flow. We also used a particle system to create the implosion effect into the head. The lighting of the stock environment was matched in 3D & then we finessed the integration in retouching.