agency: Gyro Chicago
creative director: Andrew Mamott
art director: John Paul Castaneda
senior copywriter: Greg Fioretti
account supervisor: Amanda Schuneman
Gyro Chicago approached EA to create a campaign for financial services association, BAI. We needed to depict the concepts "rewire your thinking" & "reimagine retail banking". The icons & typography were created by our CGI department & then physically animated to create a realistic & natural flow. We also used a particle system to create the implosion effect into the head. The lighting of the stock environment was matched in 3D & then we finessed the integration in retouching.