electric_art_barclays-foo-dogs_sdw.jpg

barclays

agency: Ogilvy & Mather Hong Kong
creative: Sonny Tjahjadi
agency producer: Joyce Lau
photography: EA Image Library & Stock

Ogilvy Hong Kong approached us with this awesome brief for Barclays. Our CGI guys had a blast creating these four Foo Dogs all from varying materials. They were painstakingly modeled & sculptured in Z-Brush & texture painted in Mudbox. We retouched them into a background created from a combination of a foreground & sky sourced from our EA Image Library & an agency supplied skyline. An overall gritty treatment was added in retouching.

The final image appeared in Luerzer's Archive 200 Best Digital Artists Worldwide 2015-2016.