bayer - hungry cow

agency: Redhanded
executive creative director: Paul Hand
creative director: Tim Forth
creative group head/copywriter: Dan Forrestal 
managing director: Jim Gall
senior account manager: Axel Dench
vending machines & b/g photography: Chris Von Menge @The Jacky Winter Group
cow photography: Stock

We helped create this campaign for Bayer, to advertise a seed treatment that protects pasture from disease. Treating the seeds allows the pasture to rejuvenate & make more feed for animals. The image shows a hungry cow going to great lengths to get a feed. EA stripped together various background components & created the hungry cow from stock.