bayer - scary bugs
executive creative director: Paul Hand
creative director: Tim Forte
creative group head/copywriter: Dan Forrestal
managing director: Jim Gall
senior account manager: Axel Dench
microscopy: Colin Veitch
We loved working on this one for the guys at Redhanded, Melbourne. The campaign launches a new product from Bayer called Poncho Plus that protects crops from a range of pests. Each little pest was sprayed with platinum & photographed by an electron microscope at the CSIRO in Geelong and blown up to 500 times their size. EA worked through the vast array of supplied microscopic black & white captures & pieced together the little critters. We colourised them & enhanced their tiny scary little features.