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bRISBANE fESTIVAL

agency: Rumble
art director: Bec McCall
copywriter: Rhys Venning
business director: Anne-Maree Jenyns
photography of couple: Kenny Smith

We loved working with the team at Rumble on this brief to paint the town pink for Brisbane Festival. The festival is one of Australia’s major international arts festivals, with a thrilling program of theatre, music, dance, circus & opera. The concept explores the theme “Welcome to Youtopia”, capturing an uplifting feeling of wonder & inspiring visitors to think differently. The project was a team effort, individual performance artists were modelled in great detail in CGI, & placed in their place within the scene. The smoke was simulated in CGI to form around the figures, & the resulting renders of smoke & talent, were combined in photoshop, using some subtle photographic elements in the final touches to create the compelling key visual.