burn soft drink

agency: Publicis Mojo
art director: Andrew Ostrom
photographer: Ben Stockley

"The London rooftop was shot by Ben Stockley with some cleanup and treatment applied. The speakers where generated in 3D. The stack was textured using photographic material shot by Ben of 6 different speaker boxes, then lit to match the scene. The 3D artist adds coloured lighting around the areas that will be on fire, a quick comp for the flames is done in photoshop first to ascertain the best composition for the fire (not shown here), this comp is used as reference for flame position. Treatment is applied to the scene overall and the talent dropped in and reflections added."