Toyota camry brochure

agency: Saatchi Sydney
designer: Tod Duke-Yonge
agency production: Skye Houghton & Sarah Chapman
HDRI photography: Electric Art


Saatchi Sydney commissioned us to create the images for the new Toyota Camry Brochure. Saatchi had chosen various background plates, to which we added our own HDRI environments. After settling on the correct camera angles the CGI cars were materialised & lit to suit the laws of reality & beauty, taking care to match their new environment's light sources & natural reflections.