Clorox scentiva

agency: DDB San Francisco
creative director: Samantha Brown
art director: Tufan Guzelogu

EA’s brief was to create stock photography landscape/seascape backgrounds using the supplied label imagery as a base & then photoshop the pack back into the overall scenes, blending it all perfectly. We sourced all of the additional stock imagery required & provided the photoshop magic. The wipe on the actual ad is scratch-and-sniff scented. Cool project, great team.