cog man

agency: Insight AU
art director: Jess Beckingham
copywriter: Nicki Mortimer

Introducing Cog Man! Our mission was to create a clean, intricate network of cogs to reflect the incredible complexity of the human body.

Our 3D department built a number of different styled cogs that were roughly comped together in retouching for agency approval. We then remade the comp in 3D with the correct shadows & reflections. We created teeth so that each cog could mesh together & added additional cogs to fill in gaps, define the outlines & make our man feel totally connected! We had a lot of fun on this one & loved working with Jess from Insight.