electric_art_imagination_commonwealth_bank_vault-open.jpg

commonwealth bank

agency: Imagination Sydney
digital art director: David Clarke
print designer: Ram Castello
digital designer: Lee Nguyen
copywriter: AJ Tennant
digital producer: Anna Bay

EA utilised a combination of photography & CGI to create The Commonwealth Bank Time Vault for Sydney agency Imagination. Filming live action footage inside the bank's high security vault wasn't an option so we photographed the environment & recreated the setting in CGI. This process gave us the flexibility to extend the walls and expand the space. We filmed dry ice vapour in our EA studio (fun!) & incorporated this live element into the scene.