continental cup a soup
creative director: Joe Mayock
studio lead: Lauren Hernandez
digital developer: Cuauhtemoc Moreno
senior account manager: Sarah Marshall
photography: Andreas Smetana
photography producer: Natalie Loveridge
Andreas worked his magic shooting the talent & individual food ingredients for this explosive campaign for Continental Sensations. The challenge lay in creating various individual firework style explosions, all in different stages. We needed to combine the correct balance of ingredients within each explosion & ensure each ingredient remained readable & impactful! This campaign is all about taste appeal & emotional experience & we were happy to be part of the team.