csx - select site
agency: Mullen NC
art director: Adam Skalecki
copywriter: Noah Blinder
agency senior art producer: John Rosato
agency junior art producer: Lillian Zabel
To promote "Select Site", an industrial site preparation service offered by major US freight company CSX, Mullen had the cool idea of creating a "layer cake" of the elements that make up the service. Individual layers needed to be created from scratch to represent land, utilities, council approvals, & rail & road access.
The majority of the elements were created in CGI with some additional textures added in retouching. The paper was shot in house to match the existing angle & lighting. The water in the pipe, the knocked back background & grass were all created in retouching using images from our EA image library.