agency: TBWA\Chiat Day New York
associate creative director: Tony Rizzuto
director of art production: Teresa Rad
photographer: Zachary Scott @ Sharpe+Associates
This was our very first collaboration with our wonderful agent John Sharpe @ Sharpe + Associates. S+A photographer, Zachary Scott briefed us to work with him on this image for his client TBWA\Chiat\Day New York.
Zack shot the plant stem, bud & background reference over in The States. EA used the agencies' initial wire frames as a starting point for the devices, carefully modifying these to achieve the best interaction with the lighting set up. We then worked closely with Zack positioning the devices, ensuring all the intricate details of reflections, textures & lighting were seamlessly balanced.
Although we all worked to tight deadlines, we were lucky to work with a terrific, collaborative team on this job, resulting in the production of a beautifully crafted final image.