agency: GPY&R Melbourne
executive CD: Ben Coulson
CD: Chris Northam
art director: Paul Meates
copywriter: Evan Roberts
art buyer: Sam Joy
photographer: Andreas Smetana
stills producer: Natalie Loveridge
Another dynamic campaign from the Defence Force team at GPY&R Melb! The very talented Andreas Smetana shot the elements required for this massive composition.
Each background plate was modified to create a different dramatic backdrop for each execution in the campaign. EA used the photographic plates for scale & perspective to create CGI models of the three creatures & in turn these models were used to get client approval on expression & pose. Retouching used the CGI renders as a base to meticulously cover the animals with photographic dust & sand. Extremely fine particles and plumes of dust were used to ensure that the aggressive expressions were maintained. The Chinook wasn't available to shoot so our CGI department created one.
Overall atmosphere was overlaid at the final stages helping to create a gritty & visually arresting campaign.