Electric_Art_Brain_sdw.jpg

glass brain

agency: Ogilvy CommonHealth Sydney
creative director: Toby Pickford
agency producer: Marc Pinto

EA was commissioned to create this intricate print visual & animation in CGI to illustrate the destructive effects of stroke damage on the brain. The glass brain was modelled featuring varying degrees of reflection & refraction so that both the brain & the explosion appear instantly recognisable.