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glassons

agency: Joy.
creative director: Steve Back
art director: Josie Fox
agency producer: Jeff Edwards
photography: Andreas Smetana
photography production: Natalie Loveridge

Great to collaborate with Andreas on this beautiful, atmospheric campaign for Glassons via Joy. The brief required various shots of wind swept models posing precariously on rowboats & buoys within a cinematic & epically dramatic ocean backdrop. Andreas braved the elements out on his boat to shoot many of the ocean captures & the buoy. These shots were supplemented with stock photography & comped with the studio shots of the models & boats. Fun to work on an iconic fashion brand & always great working on any creative brief with Steve Back at the helm.