The llustrations were done by the agency and supplied to us as vector files. The idea is for giant origami walls with subtle textures and colours to illustrate the features and strengths of many different HP products.
agency: Goodby Silverstein & Partners - San Francisco creative director: Steve Simpson art director/illustrator: Ryan Meis copywriter: Dan Hofstadter agency producer: Dan Southwick
The initial illustrations were done by the agency & supplied to us as vector files. The brief required giant origami walls with subtle textures & colours to illustrate the features & strengths of various different HP products.
Electric Art is a Sydney based, globally recognised creative production specialist leading the way in Creative Retouching & 3D, Motion, Interactive & Augmented Reality.
Founded in 1993, over the years we've worked with some of the biggest brands, ad agencies & photographers around the world. With today’s proliferation of new image mediums & the shift to more web-based work & animation, we now find ourselves managing whole projects. We output assets spanning traditional print, web, animation & interactive. In short, we love to take on challenges & occupy brand new spaces.
In 2006, we introduced the tagline ‘Play god.’ which is still in use today & has become synonymous with EA & all that we represent. We have forged a unique culture focused on creating beautifully crafted, award winning work in a relaxed & fun environment.
Our campaigns have won many awards including gold, silver & bronze at Cannes, gold & silver at The New York Festivals, gold at the Clio Awards, silver at The John Caples International Awards, gold at Adfest as well as a swag of local AWARD awards. Our work has been selected to appear in Luerzer’s Archive, Communication Arts, American Photographer, Advanced Photoshop & in Luerzers 200 Best Digital Artists Worldwide 2013/2014 & 2015/2016.
We have a long history of working with US clients and are represented in The States by John Sharpe at Sharpe + Associates. www.sharpeonline.com
Electric Art | Level 3, 11-17 Buckingham Street, Surry Hills, NSW, 2010, Australia