kit kat chunky
agency: JWT Sydney
creative director: John Lam
photographer: Stephen Stewart
model maker: Rocket Models
The Kit Kat Chunky 3 launch campaign required a unique combination of CGI, photography & model making to achieve a punchy & dynamic representation of this new confectionary.
Working closely with both photographer & model maker, Electric Art combined these raw components in virtual space to create a CGI Kit Kat that was easily posed for print media, & easily animated for the accompanying TVC.
The resulting animation is fast & dramatic - with a slightly grungy style. The extreme perspective, saturated bold colour & a hyper-real look all add to the dramatic impact.