agency: The Brand Shop
art director: Mel Turlington
photographer: Adam Taylor

Real beavers are not quite this cute. After experimenting with various real images of animals, we discovered we could get the best result using the animatronic beaver used in the TVC. Guinea pigs fur was painted over various joints to hide features of the model (not visible in the TVC).  Faces were tweaked to capture the nuances of human-like expressions.