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leinenkugel's

agency: Venables Bell & Partners
design director: Cris Logan
associate creative director: Matt Miller
agency art producer: Renee Hodges
photography: Stephen Stewart
models/fx: Mark Guffogg

We were super excited to work on this extensive print & OOH campaign for MillerCoors brand Leinenkugel’s. The brief required a highly crafted & slightly pushed look, with an emphasis on taste & flavour appeal. We worked to tight timings over Christmas & New Year with an awesome & talented team. Stephen Stewart brought all his photographic skills to the project creating & shooting a stunning flowing lake with floating fruit & leaves in our EA studio. Stephen also shot the beautifully lit heroic spritzed beer & bottle shots. We sourced a huge range of background stock, utilised components from our EA Image Library & composited the elements together to create five hero images with various adapts. An amazing effort by all involved led to a very happy client. The CEO of MillersCoors said they were some of the best looking ads he’d ever seen. We loved them so much we created looped cinemagraphs.