Lexus-Google-Letters-DPS-4-.jpg

lexus

agency: TeamOne LA
creative director:  James Hendry
art director: Emily McDowell
art buyer: Lisa Matthews
photographer: Google Earth

We looked through what seemed like a gazillion shots of planet Earth to find the right source material for this job. In particular we were after naturally occuring letter forms made from roads, land & vegetation. Each section was individually retouched so as to be easily read as letters, we also had to take into account which images or letters worked well next to each other.