agency: Leo Burnett Sydney
creative directors: Brendan Donnelly & Guy Futcher
agency producer: Michelle Browne
fries & Coke photography: Anson Smart
Big Mac photography: client supplied
It was a pleasure to work with food photographer extraordinaire Anson Smart on this campaign advertising the iconic Big Mac meal deal. We were supplied plenty of captures of fries & Coke splashes & had some great material to help make the image come to life. The Coke splash was pushed to be dynamic & highly crafted but still very believable. Always fun working with the Macca’s team at Leo Burnett.