mcdonalds loose change

agency: DDB Sydney
creative: Dantie van der Merwe
art buyer: Leesa Murray
photographer: Michael Malherbe

This campaign was built around the concept of being able to spend your loose change at McDonalds. EA did some comping and clean up and applied an overall treatment to give the images a cinematic night time feel. The campaign went on to win a Silver at Spikes Asia & another silver at AWARD for print.