HAVM4405_Havas_Melbourne_3_tonne_detail_mercedes_benz_truck_Electric_Art_1500.jpg

mercedes-benz truck

agency: Havas Melbourne
art director: Jerome Lee
agency production: Leo Francis
car photography: Warwick Kent
 

We do love a type brief. After an extensive period of sketching & creative development, the CGI department faithfully created the 3.0 tonnes with a mixture of shaders and sculptures based on real world textures. The car photographer, Warwick Kent collaborated with EA to match the angle & the lighting that we had predetermined in pre-vis. This one is all about the details in the textures & the shaders. The reality comes from the little surface imperfections.