electric_art_discovereverymini_sdw.jpg

mini

agency: Lida London
art director: Chris Whitehead
art buyer: Philippa Sidney
photography: EA image library, stock & agency supplied

EA worked with UK based agency Lida to create a safari themed brochure cover for their client MINI. Renowned for our work with both quirky animals & cars, it was about time we were given the opportunity to combine them in the one shot! The client supplied the car shots. We sourced and manipulated stock shots as well as existing shots from our EA image library for both the animals and landscape background. The hero background shot was originally a daylight shot graded to resemble a dusk shot in order to suit the darker tones of MINI's style guide.