minute maid

agency: BBH China
client: Minute Maid
creative director: Ma Yinbo
creatives: Zizi & Jay Qian
agency producer: Lin Yilin

The brief from BBH China was to create four cows in CGI for the Strawberry flavoured Minute Maid Dairy drink. The features of all cows needed to be the same, the only differences being the poses & expressions. The cows were rigged to achieve these poses to help communicate four unique expressions - Battle, Satisfaction, Victory & Confidence. The facial expressions & textures needed to have a similar feel to that of the characters in Toy Story. Once the poses & expressions were approved, renders were done, & finessed.