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Miracle Whip

agency: DAVID
creative directors: Antony Kalathara & Russell Dodson
art director: Curtis Caja
jnr copywriter: Ian Holmes
art producer: Marina Rodriguez
photographer: Zachary Scott @ Sharpe + Associates
photography producer: Sluiter Productions
props & sets: Kendall Faeth
food styling: Meaghan Faeth
wardrobe: Joanna Hadfield
fx artist: Isaac Prado
primary retouching: Electric Art
secondary retouching: Amy Dresser

 

 

Miami based agency DAVID commissioned photographer Zachary Scott to re-imagine his popular “Old Babies” image series as a starting point for a new campaign advertising the reintroduction of Miracle Whip’s original mayonnaise recipe.  EA worked on the original series with Zack & US retoucher Amy Dresser & we were thrilled to work on this new brief. The kids were cast to fit their specific roles: Lady of the House, RV Granny, Fisherman & Southern Belle.  Zack’s production team did an awesome job creating mini environmental narratives for them through propping, backgrounds & wardrobe. EA worked on comping & cleaning up the images & adding the final grade.