agency: McKinney durham N.C
art director: Josh Souter
art buyer: Kellie Bingham
graphics: Oddfellows San Francisco
It was a pleasure to work with our agent Sharpe + Associates on this unique brief for US agency McKinney. EA collaborated with the agency to create an interactive experience for their client Mizuno's microsite.
The site entitled "What if everybody ran?" depicts a runner who literally runs from morning to night. It aims to demonstrate the many health benefits of running with statistics indicating how things could change for the better if everybody ran. EA comped numerous stock shots together to create the background for the runner on the microsite as well as the artwork for the instore poster. The campaign appeared across social media with the hashtag #IfEverybodyRan & was profiled in an article in The New York Times.