photographer: Adam Taylor
agency: JWT
art director: John Lam
production: Danielle Solden

These images required a subtle blend of photography, 3D and retouching. Photographer Adam Taylor supplied the signs in their real environment. Electric Art then stripped the signs back to a letter-free, blank canvas, in order to re-create the signs JWT desired. In the "Susshimi" execution, the 3D department generated the lettering and outline, following the artwork supplied.