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navy recruitment

agency: GPY&R Melbourne
photographer: Andreas Smetana
exec cd: Ben Coulson
art director: Chris Northam
copywriter: Simon Bagnasco
agency producer: Sam Joy

 

Our aim with this job was to create eye catching images that emphasised the human factor that goes into running the NAVY. EA used multiple shots of naval talent shot by Andreas, to construct these enormous vessels. We were able to create, with Naval precision, the lines that formed the features & towers of the ships, combining the many shots to give the impression of depth & scale. We added a final treatment that brought the ships out as a whole, subduing the smaller elements, & creating a point of difference between each shot.

The campaign was awarded gold in the print category at the New York Festival 2010, bronze at Cannes & selected for the Communication Arts Advertising Annual 2011.