The challenge of this brief was to create an appertising image where the viewer can almost smell the fresh coffee bean aroma. To achieve this we needed the image to appear photo realistic in terms of detail and lighting with an extensive depth of field. The benefits of 3D modelling enabled us to play around with the scale and the positioning of the individual beans and create the rippling liquid effect.
agency: Publicis Mojo Sydney art director: Chris Searle art buyer: Alison Dunlop photographer: Stephen Stewart
The challenge of this brief was to create an appertising image where the viewer can almost smell the fresh coffee bean aroma. To achieve this we needed the image to appear photo realistic in terms of detail & lighting with an extensive depth of field. The benefits of using CGI enabled us to play around with the scale & the positioning of the individual beans & create the rippling liquid effect.
Electric Art is a Sydney based, globally recognised creative production specialist leading the way in Creative Retouching & 3D, Motion, Interactive & Augmented Reality.
Founded in 1993, over the years we've worked with some of the biggest brands, ad agencies & photographers around the world. With today’s proliferation of new image mediums & the shift to more web-based work & animation, we now find ourselves managing whole projects. We output assets spanning traditional print, web, animation & interactive. In short, we love to take on challenges & occupy brand new spaces.
In 2006, we introduced the tagline ‘Play god.’ which is still in use today & has become synonymous with EA & all that we represent. We have forged a unique culture focused on creating beautifully crafted, award winning work in a relaxed & fun environment.
Our campaigns have won many awards including gold, silver & bronze at Cannes, gold & silver at The New York Festivals, gold at the Clio Awards, silver at The John Caples International Awards, gold at Adfest as well as a swag of local AWARD awards. Our work has been selected to appear in Luerzer’s Archive, Communication Arts, American Photographer, Advanced Photoshop & in Luerzers 200 Best Digital Artists Worldwide 2013/2014 & 2015/2016.
We have a long history of working with US clients and are represented in The States by John Sharpe at Sharpe + Associates. www.sharpeonline.com
Electric Art | Level 3, 11-17 Buckingham Street, Surry Hills, NSW, 2010, Australia