Nestlé Country Cup

agency: Publicis Mojo
art director: Chris Searle
art buyer: Alison Dunlop
photographer: Stephen Stewart

This campaign was designed to have a “dreamy” feel, with fields & rolling hills of vegetables stretching out to the horizon. Electric Art’s illustrator roughed up realistic landscapes of the specific vegetable fields, & then photographic & CGI elements were stitched together using the sketch as a map. Atmospheric elements were incorporated to add to the realism.