Glassons | Joy Great to collaborate with Andreas on this beautiful, atmospheric campaign for Glassons via Joy. The brief required various shots of wind swept models posing precariously on rowboats & buoys within a cinematic & epically dramatic ocean backdrop. Andreas braved the elements out on his boat to shoot many of the ocean captures & the buoy. These shots were supplemented with stock photography & comped with the studio shots of the models & boats. Fun to work on an iconic fashion brand & always great working on any creative brief with Steve Back at the helm.
CD: Steve Back | Art Director: Josie Fox | Agency Producer: Jeff Edwards | Photography: Andreas Smetana| Stills Producer: Natalie Loveridge
Electric Art is a Sydney based, globally recognised creative production specialist leading the way in Creative Retouching & 3D, Motion, Interactive & Augmented Reality.
Founded in 1993, over the years we've worked with some of the biggest brands, ad agencies & photographers around the world. With today’s proliferation of new image mediums & the shift to more web-based work & animation, we now find ourselves managing whole projects. We output assets spanning traditional print, web, animation & interactive. In short, we love to take on challenges & occupy brand new spaces.
In 2006, we introduced the tagline ‘Play god.’ which is still in use today & has become synonymous with EA & all that we represent. We have forged a unique culture focused on creating beautifully crafted, award winning work in a relaxed & fun environment.
Our campaigns have won many awards including gold, silver & bronze at Cannes, gold & silver at The New York Festivals, gold at the Clio Awards, silver at The John Caples International Awards, gold at Adfest as well as a swag of local AWARD awards. Our work has been selected to appear in Luerzer’s Archive, Communication Arts, American Photographer, Advanced Photoshop & in Luerzers 200 Best Digital Artists Worldwide 2013/2014 & 2015/2016.
We have a long history of working with US clients and are represented in The States by John Sharpe at Sharpe + Associates. www.sharpeonline.com
Electric Art | Level 3, 11-17 Buckingham Street, Surry Hills, NSW, 2010, Australia