agency: Whybin\TBWA Melbourne
creative director: Paul Reardon
art director: Pat Sofra
agency producer: Tony Hall
photographer: Andreas Smetana
photography producer: Natalie Loveridge
Andreas Smetana did a stellar job shooting the car, ground & dust for this dynamic visual. EA blended the base car shot with multiple shots of red dust & clouds. We supplied the various clouds from our in-house image library. A tarmac was used as the base for the generic ground surface & was watered down to justify the reflection to help with the illusion of an SUV taking off when rotated vertically. There was plenty of experimenting involved to get the correct balance of visual cues for the rocket blast off. Lots of fun working with Pat & Paul at Whybins despite the tight turn around required.