agency: Wishbone
art director: Scott Sager

Wishbone wanted a way to show how a new high blood pressure treatment from Novartis rises above and stands out from its older competition in the market.

The Valturna bulb consequently has a modern design and glows brightly in the brand colours as it hovers above the standard older style bulbs.

We created all the bulbs in 3D, and paid particular attention to the texturing and lighting of this rather complex render, producing we believe a beautiful result for all lightbulbs, both new and old.