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olympus binoculars

agency: JWT Sydney
creatives: John Lam, Andy DiLallo & Jay Benjamin
copywriter: Jason Ross
photographer: Adam Taylor
 

The animals in these images were the trickiest element to retouch, so they were shot first, with the background & talent lit to match. Each little critter here has been created from anywhere between 3 and 6 shots.

In 2008 the campaign went on to win 1 Gold & 3 Silver Cannes Lions plus a Silver at AWARD in the Retouching category.