panasonic self cleaning projector
agency: Campaign Palace Sydney
art director: Cameron Hoelter
production: Iain Clarke
photographer: Electric Art
A cute concept for Panasonic self-cleaning projectors needed an even cuter solution. The dilemma was how to make the cleaning crews & the charts combine to look realistic. We decided to previz CGI figures on CGI charts. This meant we could virtually determine what each actor was doing on what part of the chart & in what perspective before a shot was taken. Once the agency approved these elements, EA went about photographing the figures to match the CGI layout. The figures were then shot with their own reflections & shadows, & comped onto the hi-res renders of the charts. Success!