agency: Leo Burnett Chicago & Hong Kong
creative director: Shapoor Batliwalla
art director: Tony Crampton
photographer: Ian Butterworth
Photographer Ian Butterworth did an amazing job juggling all the requirements needed for this very detailed & complicated print campaign. Extensive pre-production was required before shooting could commence then a combination of studio & outdoor shots were captured, comped & graded together. Multiple formats were needed for each execution. The brief was to create a vision of stylish luxury & indulgence - the ultimate lifestyle if money was no object. Like a modern day Great Gatsby only better!