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pharmaceutical trucks

agency: Concentric
associate creative directors: Alexis Kern & Sean Welsh
project manager: Joshua Torres
 

EA were briefed to create a CGI armored truck to represent the engineered medical protection provided to patients & health providers by the client’s product. We created a bank of images depicting the truck at various angles & perspectives as well as a range of trucks in convoy. This was very much in an exercise in design to come up with a purely bespoke truck that the brand could own & an exercise in 3D craft to create it. The trucks needed to appear innovative, sleek & modern but also durable.