qantas a380 & 747

agency: M&C Saatch Sydney
art director: Graham Johnson
agency producer: Di Williams

Qantas was unveiling a new corporate identity & had just purchased a fleet of new Airbus 380's. For the agency brief, EA created the CGI planes & bed them into the selected backgrounds. Models were sourced & modified, each plane was totally retextured panel by panel & environments were recreated so as to match the photographic backplate. A version of the ground was created in CGI, allowing the plane shadow to be accurate, but controllable as well. We also created the CGI 747 & embedded it into the stock shot of Uluru.