"Designed to illustrate the intense flavours from the new Red Rock Delhi potato chip range, our intention was to create dynamic images that show these tastes colliding. The main elements of the project were specifically shot by EA and combined to create movement and depth within a 2D space. Luckily, we were able to thoroughly research the product by tucking into the countless number of packs supplied by the client. All we need now is Stair Master job to come along to work off that research." Paul Gawman - Senior Retoucher.
red rock deli
agency: 303 Sydney art director: Bryan Dennis producer: Lucy Trengove account director: Matt Clarke photographer: Stephen Stewart & EA
EA was briefed to create dynamic & iconic images that show these ingredients & flavours colliding. The main elements of the project were specifically shot & combined to create movement & depth. We managed to get through quite a few of these bags of chips in the name of research!
Electric Art is a Sydney based, globally recognised creative production specialist leading the way in Creative Retouching & 3D, Motion, Interactive & Augmented Reality.
Founded in 1993, over the years we've worked with some of the biggest brands, ad agencies & photographers around the world. With today’s proliferation of new image mediums & the shift to more web-based work & animation, we now find ourselves managing whole projects. We output assets spanning traditional print, web, animation & interactive. In short, we love to take on challenges & occupy brand new spaces.
In 2006, we introduced the tagline ‘Play god.’ which is still in use today & has become synonymous with EA & all that we represent. We have forged a unique culture focused on creating beautifully crafted, award winning work in a relaxed & fun environment.
Our campaigns have won many awards including gold, silver & bronze at Cannes, gold & silver at The New York Festivals, gold at the Clio Awards, silver at The John Caples International Awards, gold at Adfest as well as a swag of local AWARD awards. Our work has been selected to appear in Luerzer’s Archive, Communication Arts, American Photographer, Advanced Photoshop & in Luerzers 200 Best Digital Artists Worldwide 2013/2014 & 2015/2016.
We have a long history of working with US clients and are represented in The States by John Sharpe at Sharpe + Associates. www.sharpeonline.com
Electric Art | Level 3, 11-17 Buckingham Street, Surry Hills, NSW, 2010, Australia